AI for Marketing

Course overview

Content that lasts over time

Most marketing teams know what they should do. Still, it doesn’t get done. The plans are there. Well thought out and anchored. Strategy is rarely the problem. Neither is the ambition.
It is noticeable in everyday life. Content is produced when someone has time. The work is done in batches instead of continuously. Quality varies and rarely drives action. The problem arises after the plans are set.
This course is about just that. How AI can be used to change the way we work.
The goal is work that lasts. Where what is produced is used more and works better, without every effort starting from scratch. A way of working where content is produced continuously, used in several contexts and is coherent. Where quality is not determined by who happens to do the work.
The course is given as a one- or two-day course. Two days gives more time for exercises and work with your own material.

The course can be delivered as a business course in one or two days.

Also check out our courses in data, cloud and AI to develop your knowledge in data analytics, cloud computing and artificial intelligence.

Course Objective

What you will take with you:

A clear framework for where AI creates the most benefit in your marketing process
Understanding of how data, processes and measurement affect content work
Hands-on experience of using AI in content production without losing tonality and relevance
Insight into how a more systematic and scalable content work can be built up
Understanding common pitfalls when using AI in communication
Concrete ways to move from individual initiatives to a more cohesive way of working

Target Group

Marketing managers, communication managers, content producers and growth managers who want to work more systematically and efficiently with AI in their content work.

Prerequisites

No special prior knowledge is required.

Certification

This course does not have any associated certification. Each participant who completes the course receives a course certificate.

Trainer

This course is conducted by experienced trainers and consultants from one of Informator’s partners.

More about the course

The training covers the following areas:

How AI is changing marketing

What AI is actually changing in marketing and communication
Why the gap between strategy and production is often the real problem
Where AI creates real impact and where it mostly leads to more content without effect
How to start thinking more systematically about AI in marketing

Get control of data, processes and measurement

How to look at your content process with new eyes
How to identify bottlenecks in planning, production, and publishing
What is relevant to measure and why
How AI can contribute to better decision-making and prioritization

Writing with AI without sounding like AI

Why so much AI content feels generic
What must always come from a person: what is important, what can be opted out and why someone should care
How AI is used as a support instead of a sender
How to produce better first drafts that can actually be worked on
What goes wrong when AI is used carelessly in content production

AI-Supported Content Production in Practice

How AI can be used for briefs, drafts, and content in multiple formats
How to go from idea to finished material in a more structured way
How the same base material can be used in multiple channels
How to increase both capacity and quality without losing direction

Tools and working methods

The difference between using AI point-by-point and building a functioning system
How to reduce dependency on people in content work
How to Stop Relying on Individuals for Tonality and Quality
What it takes to achieve continuity in content production

From insight to next step

How marketing organizations typically move forward after an initial AI initiative
How to Start Small but Build Something That Lasts
Which development tracks are often relevant after the course
How to Take the Next Step Without Getting Bogged Down in Tools or Experiments

Course overview

1 day

Basic

Can’t find a (suitable) date, but are interested in the course? Send in an expression of interest and we will do what we can to get an opportunity that suits.

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Allmänna Villkor.

Company-adapted course

The course can be adapted from several perspectives:

Content and focus area
Scope of application
Structure

In collaboration with the course leader, we make sure that the course meets your wishes