UX with a business focus

Lifelong learning for working professionals

Course Summary

This course focuses on the relationship between the company’s business and the strategic UX work.
The UX we create directly affects the business success of a service or product.
This means that those who work with UX must also understand and take into account the company’s business thinking, goals, visions and strategies.
The UX vision and strategy must be aligned with these.
The course goes through how to work with UX strategies, visions, roadmaps etc. in relation to the company’s visions, business plan etc. We work on learning terms and concepts so that we can speak the same language as management, marketing people, etc.

Course Objective

The course gives you knowledge in/about:

UX for different Business Models
UX Strategies and action plans in alignment with the company’s business strategies.
Targeting – Short and long-term objectives
UX perspective on KPIs and other ways to measure goal achievement
Communicate the value of UX in business terms

Target Audience

The training is aimed at those who have taken, will or plan to take a more leading role in the UX area. It can be a UX strategist, UX team leader or member of a steering committee. The focus of this course is not primarily on the users, but the UXer’s relationship with the organization you work in or for.

The course is also suitable for project managers, steering committee members and others who want a better understanding of UX in an organizational context.

Prerequisites

Participants should have attended the courses UX & Agile Development, and Strategic Agile UX & Design Thinking.

Certification

This course has no certification

Trainer

Info to come…

Course Details

UX strategies from a business perspective
Different business models and how to adapt UX work
UX Strategies in alignment with company business strategies.
Working in a goal-oriented way, including through impact mapping
How do you know if you have achieved your goals? Achievement of objectives?
Communicating the value of UX in business terms
UXers’ challenges in business
Differences between different types of clients/industries (public sector, large companies, startups, etc)

Course Overview

9 900 kr

1 day

Classroom, Remote

Basic

English, Swedish

Can’t find a (suitable) date, but are interested in the course? Send in an expression of interest and we will do what we can to find a suitable opportunity.

Customized Courses

The course can be adapted from several perspectives:

Content and focus area
Extent and scope
Delivery approach

In interaction with the course leader, we ensure that the course meets your needs.